Moving away from superficial and frivolous connotations, Fem believes that the world of beauty has more than one side. We wish to empower people to take beauty into their own hands. Encourage them to be smart in their exploration, yet playful with their findings and along the way, make them feel like they too belong.

Let this platform serve you as a starting point for exploration. Let it be your fun, know-it-all best friend, and most importantly, let it be a safe place where you feel comfortable being yourself.



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Ines Sercelj,